Sell more at higher prices in B2B sales

Providers of sales training or sales training courses can be found in abundance on the Internet. Honestly, dear seeker, I would not like to be in your shoes. How can you distinguish between windy trainings and well-founded, honest methods that have been tried and tested in B2B sales?

And one more thing, since I prefer plain text: of course this text is also search engine optimized – otherwise you wouldn’t have found it. However, we have endeavored to formulate it in a clever and informative manner despite – or rather because of – this.

Win new customers


If you’ve landed on this website, then I’m guessing this is what you’re looking for:

A sales training seminar (digital, in-house or hybrid) that …

  • … successfully enable salespeople to confidently bring sales conversations with customers or prospects to a conclusion – using an excellent combination of analog and digital communications

  • … is conducted by trainers who are themselves sales professionals and know B2B sales of technical products and services in need of explanation and thus the usual problems and needs of the participants inside out.

  • measurably increases the sales success of the participants in practice after the training, without promising platitudes or truisms.

  • … optionally offers accompanying coaching to ensure the transfer into practice in the sales department

  • … positively amazes sales staff and (re-)activates the joy of selling.

Schließen Sie sich mehreren hundert hochkarätigen Abonnenten meines „Brandbriefs für den Vertrieb“ an!
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Tips for B2B Sales of the Art

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KOBcast – the podcast for salespeople and their bosses who want to use hybrid selling in business sales to sell more at higher prices to stunned customers.

Sales Management


Sales Training:

What is important for them to work?

What good is a sales trainer who doesn’t understand your business and your customers? It will not gain the acceptance of your employees and sales professionals. As a result, the training will hardly convince the employees and set goals will not be achieved. The working time of the participants and the trainers is too expensive for that.

There are many courses, seminars and trainings around the topic of sales training and how salespeople become sales professionals. Many aspects are crucial to success, including that the trainer understands the industry and speaks the language of the salespeople.

The trainer must use his experience from practice techniques, eg. for amazing sales talks, successfully convey as well as activate the participants for implementation.

Our projects are always dependent on decisions on both sides: does the interested company’s project fit us and we fit them? This is decided together so that a positive benefit of the training can be felt and measured.

Just surf through the infothek of this website – this will give you an impression of the philosophy behind our trainings. Clarity, effectiveness, breaking new ground, activating people and never – really never being bored.
This is achieved, for example, by providing the customer with a video made individually for him or her after the initial contact or after the offer presentation. There, the customer finds the most important information presented in a way that is cognitively easy to absorb.


Sales Training:

What is important for them to work?

What good is a sales trainer who doesn’t understand your business and your customers? It will not gain the acceptance of your employees and sales professionals. As a result, the training will hardly convince the employees and set goals will not be achieved. The working time of the participants and the trainers is too expensive for that.

There are many courses, seminars and trainings around the topic of sales training and how salespeople become sales professionals. Many aspects are crucial to success, including that the trainer understands the industry and speaks the language of the salespeople.

The trainer must use his experience from practice techniques, eg. for amazing sales talks, successfully convey as well as activate the participants for implementation.

Our projects are always dependent on decisions on both sides: does the interested company’s project fit us and we fit them? This is decided together so that a positive benefit of the training can be felt and measured.

Just surf through the infothek of this website – this will give you an impression of the philosophy behind our trainings. Clarity, effectiveness, breaking new ground, activating people and never – really never being bored.
This is achieved, for example, by providing the customer with a video made individually for him or her after the initial contact or after the offer presentation. There, the customer finds the most important information presented in a way that is cognitively easy to absorb.