More than double customer contact frequency in business customer sales1, minimize travel time and costs: this can be achieved through a smart combination of on-site and digital communication with decision-makers: It is called Hybrid Selling2!
At Kober aktiviert, we ensure that B2B-Sales teams sell more at higher prices.
1Schmitz, C., Huckemann, D. M., Ergun, D., & Hohmann, M. (2021). Hybrid Selling: Increased sales productivity through synchronized on-site and online visits. Sales Management Department. https://smd.rub.de/hybrid-selling-blog/
2Fraccastoro, S., Gabrielsson, M., & Pullins, E. B. (2021). The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. International Business Review, 30(4), 101776. https://doi.org/10.1016/j.ibusrev.2020.101776