Increasing sales efficiency by, among other things, expanding the ability to communicate virtually with the customer. Virtual communication with customers is a challenge, especially for companies with traditional sales organizations. The requirement in this project was that in a rustic market environment, sales staff had to set standards in terms of digital communication with the customer. The goal was to significantly increase the number of contacts with decision-makers using the same sales team, while at the same time reducing travel costs and increasing closing ratios. In addition, there was the requirement that, especially in large projects, the customer’s purchasing committee, consisting of various decision-makers, could be better addressed through appealing video conferences than exclusively via telephone or on-site appointments.