Stephan Kober

Increase
your
sales power

through activating
lectures

Dr. Stephan Kober

Increase your sales power

through activating lectures

My presentations: Impulse speeches sales & distribution

  • Duration: optional 45-90 minutes

Fire and flame
for hybrid distribution

  • How to develop goals in sales, what people in your team are burning for

  • How to transfer the passion, self-motivation and mental strength of firefighters to your sales team

  • How to transfer this into your sales practice with the STAKKATO model for more sales, revenue and happier sellers

  • How to question encrusted structures and motivate sales staff to break new ground – for example, when it comes to “hybrid selling”.

  • Lecture language: German or English

  • Duration: optional 45-90 minutes

Amaze business customers |
On-site appointment and remotely

  • Why and how digital breakthroughs in B2B sales achieve five times higher revenue growth rates

  • How a digitization strategy helps you in sales and distribution

  • Which tools bring tangible benefits to you and your customers, increase efficiencies and improve results

  • How to effectively digitally dovetail sales and marketing in the context of digitization

  • Which virtual technologies and trends effectively improve communication between employees and bosses

  • Lecture language: German or English

  • Duration: optional 45-90 minutes

Klartext im Vertrieb

  • How to win customers with disarming honesty

  • Maximum credibility: the medal principle as a booster

  • The limits of truth: what is too much of a good thing

  • How to correctly assess the “truth compatibility” of your counterpart

  • How to establish honest trust with your clientele using the “TRUE principle

  • Why and how “Klartexter” win more customers now and in the future

  • Lecture language: German or English

My presentations: Impulse speeches sales & distribution

  • Duration: optional 45-90 minutes

  • Duration: optional 45-90 minutes

  • Duration: optional 45-90 minutes

Fire and flame for hybrid sales – igniting inner drive to break new ground in sales

Astonish business customers – with a clever combination of presence and digital communication tools

Plain speaking in sales – building trust with the customer with disarming honesty

  • How to develop goals in sales, what people in your team are burning for

  • How to transfer the passion, self-motivation and mental strength of firefighters to your sales team

  • How to transfer this into your sales practice with the STAKKATO model for more sales, revenue and happier sellers

  • How to question encrusted structures and motivate sales staff to break new ground – for example, when it comes to “hybrid selling”.

  • The presentation shows how leadership can make the difference in a company’s sales to positively amaze customers

  • Lecture language: German or English

  • Why and how digital breakthroughs in B2B sales achieve five times higher revenue growth rates

  • How a digitization strategy helps you in sales and distribution

  • Which topics and tools provide you and your customers with tangible benefits, increase efficiencies, improve results and make measurable success in sales tangible

  • How to effectively digitally dovetail sales and marketing in the context of digitization

  • Which virtual technologies and trends effectively improve communication between employees and bosses

  • Lecture language: German or English

  • Why credibility is particularly important in times of fake news

  • The medal principle as a booster for the confidence of decision-makers

  • The limits of truth: what is too much of a good thing

  • How to correctly assess the “truth compatibility” of your counterpart

  • How to establish honest trust with your clientele using the “TRUE principle

  • Why and how “Klartexter” win more customers now and in the future

  • No talk from pseudo-experts or so-called consultants – but clear messages that get you ahead

  • Lecture language: German or English

Keynote formats

The classic impulse lecture: Live and “on site”. Duration: 45-90 minutes

The impulse by video conference

The keynote speech will be integrated into the event via video link.

The live impulse lecture is streamed online – duration as with the classic. For all online variants, we use a professional video studio.

Customer testimonials

“His talk is a guaranteed key experience for discovering new sales channels!”

“Knowing what you give 100% effort to in sales makes all the difference. Fire and flame for sales!”

  • Stephan Kober

“With your lively and entertaining guest lecture “Fire and Flame for Sales”, you “ignited” the participants of the EUROBAUSTOFF Conference 2023 in Frankfurt.”

“With your practical and amusing examples from private, professional and fire department everyday life, you aroused enthusiasm and passion for sales and selling.

We all went home inspired.”

“Kober activates – the slogan is also program in his lectures. The content has been very useful to me.”

“If you can’t quantify and present the benefits of your service live in the customer meeting, you shouldn’t be surprised to end up being reduced to price again”

  • Stephan Kober

  • Birgit Ladwig
    Head of Analytical, Bio- and Laboratory Technology

  • German Industry Association for Optics, Photonics, Analytical and Medical Technology

“Our members were thrilled with the motivating and inspiring presentation and want to put the suggestions into action right away!”

About me

  • Master of Business Administration (University of Surrey)

  • Topic of my doctorate completed in 2025: “Adaptive Hybrid Selling in B2B-Sales: How can computer mediated and on-site communication be effectively combined to convince decision makers?”

  • Two decades of B2B sales experience, from field salesperson to executive with nine-figure revenue responsibility

  • Awards as a speaker and trainer (Silver Winner European Award for Training, Consulting and Coaching 2015/2016)

  • Lecture and training language: German and English

  • Multiple book author at Springer Gabler Verlag

  • Experience in practice: more than 3000 events

  • Speaker at sales conferences, congresses, association meetings – and at simply really good events

Your benefit

  • An activated audience – the will to implement the findings is ignited

  • The excellent feedback from your audience

  • Security of working with a multi-award winning and experienced speaker

  • Your event continues to gain reputation

  • Your reputation as an organizer increases through professional speakers

  • Higher reputation = large and prestigious group of participants

  • The implementation of the impulses results in better sales results

  • Your meeting will be an inspiring experience for employees and executives

  • My job as keynote speaker: not to motivate with chakka slogans, but to ask activating questions that encourage people to think ahead.

Fallbeispiel

Branche: Elektronikhersteller

Kennzahlen:

  • Mitarbeiter: 550

  • Dauer des Trainingsprogramms: 4 Monate

  • Inhalte: digitale Kundenkommunikation und hybride Verhandlungstechniken

  • Aufgabe

Vertriebsprozess professionalisieren und virtuelle Kommunikationsfähigkeiten ausbauen. Die Herausforderung des Auftraggebers war, die Vertriebsmannschaft in Bezug auf die Marktbearbeitung in Form von Neukundenakquise und Bestandskundenausbau dahingehend zu professionalisieren, dass auf der einen Seite die Neukundenakquise über neue Medien forciert wird und gleichzeitig die Kundenkommunikation „hybrid“ abläuft. Hybrid bedeutet auch in diesem Zusammenhang die zielführende Kombination aus vor-Ort-Kommunikation und virtueller Kontaktaufnahme mit Entscheidern.

  • Ergebnis

Das Ergebnis ist eine deutlich effizientere Kundenansprache bei signifikanten Kosteneinsparungen pro Kundentermin und gleichzeitig höherer Abschlussquote von Angebot zu Auftrag mittels hybrider Kundenkommunikation. Innerhalb von 8 Wochen wurden Topentscheider von höchstinteressanten Potenzialkunden akquiriert, welche teils vorher weder auf Anrufe noch auf E-Mails reagiert haben.

Auszeichnungen

KOBcast – der Podcast für Vertriebler und deren Chefs, welche mittels Hybrid-Selling im Geschäftskundenvertrieb mehr zu höheren Preisen an verblüffte Kunden verkaufen möchten. Steigern Sie Ihre Kompetenzen im Vertrieb – online und zwischendurch. Für unterwegs, beim Sport oder wo auch immer.

Schließen Sie sich mehreren hundert hochkarätigen Abonnenten meines „Brandbriefs für den Vertrieb“ an!
Alle vier Wochen feurige Ideen für Ihren Vertrieb – für erfolgreiches Führen und Verkaufen