Sales training for
B2B sales
Sales trainer Dr. Stephan Kober activates sales power for more new customers, higher closing rates, increasing sales and earnings.
Stephan Kober
Sales training
Sales trainer Stephan Kober increases your sales effectiveness.
Trainings and event formats
The classic
The classroom training
The “face-to-face” training: live, powerful and still an event format that creates high impact.
100% virtual
The remote solution
Train training content live and interactively virtually. Keep the interest and motivation of the training participants at a consistently high level through skillful didactics and methodology.
Your benefit
A greeting from the seminar room:
That’s what it’s all about (and much more)!
The focal points of the sales training
What is this actually about – and what happens during training?
Customer testimonials
“Our sales staff now enter price negotiations more calmly and come out of them more successfully. Stephan Kober worked with us to develop a customized negotiation training course for our sales team.”
“One of the best training sessions I’ve ever taken part in.”
“Super guy, great topics & mindset just highly recommended and always happy to come back.”
“Trainers as you would wish!!!
In my life I have already had the opportunity to take part in several training courses on customer acquisition, dealing with customers, how to reflect on yourself and what are the most important topics in a conversation.”
“Stephan Kober has internalized sales and his trainings are an asset to anyone who is in contact with people.”
“If you get two participants to sit in the car for 500 km at 06:30 in the morning just so that they don’t miss any (online!) seminar units, you’ve probably said it all. Top content mix, excellent practical relevance.”
“We had a successful sales training with the entire sales force. There are helpful tips for everyone to customize sales.”
“Anyone who thinks you can convince customers via emailed, lengthy PDF quotes also thinks Capri Sun must have something to do with renewable energy!”
“Every sales manager who wants to move his team forward in terms of motivation, quality and results should let Stephan Kober activate him.”
The Salestraining Programme
With joyfire and expertise to measurably better results inresults in B2B sales
Both my presentations as a keynote speaker and the courses in the “STAKKATO” sales training program we developed revolve around one central point: How do you improve your sales performance so that you are always No. 1 in the market for your customers? How can the sales department be supported by the right sales training …
Both my presentations as a keynote speaker and the courses of the sales training programme, which I developed, revolve around one central point: How do you improve your sales performance in order to always be the No. 1 in the market for the customer? How can the sales department be supported by the right sales training …
As a sales trainer, I activate the desire to win in sales in my participants through sales training, sales seminars and accompanying coaching with a methodical approach!
As a sales coach, I also provide one-on-one coaching for salespeople, sales leaders and corporate leaders to develop their professional and interpersonal skills. You will not find standard training courses, “info showers” and seminar events “off the peg” at Team Kober. Each sales coaching or sales training is individually and concretely tailored to the respective situation in the practice of each participant, regardless of whether the event takes place on-site as a face-to-face training or digitally via video conference.
I deliberately avoid the term motivational trainer: how should motivation be trained, what should motivational training be?
A good sala training also offers participants to ask themselves the right questions individually regarding their own lives. By the use of scientifically founded elements from the “positive psychology” it succeeds, far away from senseless Tschakka slogans, to answer important questions for the own life, in order to reduce thereby negative stress in the occupation and to activate more Kraft for the selling job. Mental fitness is one of the prerequisites for exceptional success in sales and marketing, and sales management must also take care of this issue.2 While this area was often dismissed as a “nice-to-have” in the past, it has long been clear to successful salespeople today that it is extremely important to deal with questions about what is really important in professional and private life so that every salesperson can motivate themselves.
The training and coaching sessions are supplemented by video conferencing.
In this way, I achieve that a high proportion of the knowledge imparted in the training is implemented in the everyday life of the sales employees and managers. In addition, participants will learn techniques and methods for making winning online presentations in B2B sales in order to convince customers virtually and, of course, to close the deal.3+4
Winning new customers is a joy – when sales staff learn clear, honest and immediately applicable methods.
All seminars are individually tailored to your sales strategy in order to achieve measurable results in a shorter time. The results are always: higher inner drive in the team, the number of deals increases, and with it the competence in sales and thus sales and earnings increase. Increasing sales efficiency ultimately also increases profits, because sales costs decrease in relation to turnover.
As a sales trainer, I activate the desire to win in sales through sales training, sales seminars, sales training and accompanying coaching with a methodical approach for salespeople!
As a sales coach, I also offer individual coaching sessions for sales and field sales staff, sales managers and company leaders to further develop their professional and interpersonal skills. You will not find standard training courses, “info showers” and seminar events “off the peg” at Team Kober. Each sales coaching or sales training course is individually and specifically tailored to the respective situation in the practice of each participant, regardless of whether the event takes place on site as face-to-face training or digitally via video conference – the format does not matter.
I deliberately avoid the term motivational trainer: how should motivation be trained, what should motivational training be?
Good salt training also offers participants the opportunity to ask themselves the right questions about their own lives. By the use of scientifically founded elements from the “positive psychology” it succeeds, far away from senseless Tschakka slogans, to answer important questions for the own life, in order to reduce thereby negative stress in the occupation and to activate more Kraft for the selling job. Mental fitness is one of the prerequisites for exceptional success in sales and marketing, and sales management must also take care of this issue.2 While this area was often dismissed as a “nice-to-have” in the past, it has long been clear to successful salespeople today that it is extremely important to deal with questions about what is really important in professional and private life so that every salesperson can motivate themselves.
The training and coaching sessions are supplemented by video conferences and videos.
In this way, I achieve that a high proportion of the knowledge imparted in the training is implemented in the everyday life of the sales employees and managers. In addition, the participants (technical sales, engineers, office and field sales staff) learn techniques and methods on how to make winning online presentations in B2B sales in order to convince customers virtually and, of course, to close the deal. Developing these skills in B2B sales will be a key factor in winning projects and convincing partners and customers. 3+4
Winning new customers is a joy – when sales staff learn clear, honest and immediately applicable methods.
All seminars and sales training courses are individually tailored to your sales strategy in order to achieve measurable results quickly. The results are always: higher inner drive in the team, the number of deals increases, and with it the competence in sales and thus sales and earnings increase. Increasing sales efficiency ultimately also increases profits, because sales costs decrease in relation to turnover. This is not only relevant for the managers who book us, but for all training participants, because the program also helps them personally.
Both my presentations as a keynote speaker and the courses of the sales training programme, which I developed, revolve around one central point: How do you improve your sales performance in order to always be the No. 1 in the market for the customer? How can the sales department be supported by the right sales training …
As a sales trainer, I activate the desire to win in sales in my participants through sales training, sales seminars and accompanying coaching with a methodical approach!
As a sales coach, I also provide one-on-one coaching for salespeople, sales leaders and corporate leaders to develop their professional and interpersonal skills. You will not find standard training courses, “info showers” and seminar events “off the peg” at Team Kober. Each sales coaching or sales training is individually and concretely tailored to the respective situation in the practice of each participant, regardless of whether the event takes place on-site as a face-to-face training or digitally via video conference.
I deliberately avoid the term motivational trainer: how should motivation be trained, what should motivational training be?
A good sala training also offers participants to ask themselves the right questions individually regarding their own lives. By the use of scientifically founded elements from the “positive psychology” it succeeds, far away from senseless Tschakka slogans, to answer important questions for the own life, in order to reduce thereby negative stress in the occupation and to activate more Kraft for the selling job. Mental fitness is one of the prerequisites for exceptional success in sales and marketing, and sales management must also take care of this issue.2 While this area was often dismissed as a “nice-to-have” in the past, it has long been clear to successful salespeople today that it is extremely important to deal with questions about what is really important in professional and private life so that every salesperson can motivate themselves.
The training and coaching sessions are supplemented by video conferencing.
In this way, I achieve that a high proportion of the knowledge imparted in the training is implemented in the everyday life of the sales employees and managers. In addition, participants will learn techniques and methods for making winning online presentations in B2B sales in order to convince customers virtually and, of course, to close the deal.3+4
Winning new customers is a joy – when sales staff learn clear, honest and immediately applicable methods.
All seminars are individually tailored to your sales strategy in order to achieve measurable results in a shorter time. The results are always: higher inner drive in the team, the number of deals increases, and with it the competence in sales and thus sales and earnings increase. Increasing sales efficiency ultimately also increases profits, because sales costs decrease in relation to turnover.
Vertriebsprozess professionalisieren und virtuelle Kommunikationsfähigkeiten ausbauen. Die Herausforderung des Auftraggebers war, die Vertriebsmannschaft in Bezug auf die Marktbearbeitung in Form von Neukundenakquise und Bestandskundenausbau dahingehend zu professionalisieren, dass auf der einen Seite die Neukundenakquise über neue Medien forciert wird und gleichzeitig die Kundenkommunikation „hybrid“ abläuft. Hybrid bedeutet auch in diesem Zusammenhang die zielführende Kombination aus vor-Ort-Kommunikation und virtueller Kontaktaufnahme mit Entscheidern.
Das Ergebnis ist eine deutlich effizientere Kundenansprache bei signifikanten Kosteneinsparungen pro Kundentermin und gleichzeitig höherer Abschlussquote von Angebot zu Auftrag mittels hybrider Kundenkommunikation. Innerhalb von 8 Wochen wurden Topentscheider von höchstinteressanten Potenzialkunden akquiriert, welche teils vorher weder auf Anrufe noch auf E-Mails reagiert haben.
Dr. Stephan Kober
Über mich
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