“In this respect, Stephan Kober’s book is indeed a liberating blow: it shows that sales can also be done differently. Namely sympathetic, human, pleasant and honest. A really good book, which I wish many readers from the sales environment!” –
What awaits you
This book is the liberating blow in customer communication: no more empty words, euphemisms, lies and one-sided positive portrayals, instead honesty that immediately creates trust and positively amazes customers. Because selling is often associated with psychological tricks, and the distrust among customers is correspondingly high.
Here you will learn how to use the power of clear words to take your customer relationships to a new level and increase sales by eliminating soft phrases and replacing them with honest statements.
You learn to assess your counterpart as best you can in terms of truthfulness in order to quickly decide how much honesty is appropriate in the respective situation – as a sales manager, salesperson and private person.
Companies can also increase their attractiveness as an employer for the best (sales) talents in this way. With clear practical examples, formulation suggestions, concrete tips – and a pinch of humour.
“This clever book helps everyone to communicate truthfully with customers, business partners, in short: other people, and to speak plainly in order to build trust.” – knowledgemanagement.net