Stephan Kober


Our customers book us again and again – they know why.

Customer testimonials

“Every sales manager who wants to move his team forward in terms of motivation, quality and results should let Stephan Kober activate him.”

“It pulls you along and activates you in the truest sense of the word. He and his team use a modular program to teach proven and new digital tools for high-quality, success-oriented sales work. The combination of tools is ideal.

The methodology is characterized by high interaction. Through active task setting
the transfer of knowledge is ensured in the long term.

Choosing this training from “Kober Activates” is very valuable for our company.”

“Stephan Kober showed us in sales how hybrid selling works – practical, precise and with aha-effects! His strategies have greatly expanded our way of being active in sales.”

“He has helped us to communicate Palfinger’s technical advantages as clear unique selling points for our customers. This has a positive effect on the closing rate because customers now recognize the added value of Palfinger even more quickly. In addition, the participants were so enthusiastic about this training that they immediately familiarized new colleagues with the content so that they too could quickly get involved in our even more active customer communication. At the end of the day, it was a win-win situation: enthusiastic customers and enthusiastic employees!”

“With your lively and entertaining guest lecture “Fire and Flame for Sales”, you “ignited” the participants of the EUROBAUSTOFF Conference 2023 in Frankfurt.”

“With your practical and amusing examples from private, professional and fire department everyday life, you aroused enthusiasm and passion for sales and selling.

We all went home inspired.”

  • Philipp Kettner
    Technical Sales Consultant
  • Electrical engineering

“Trainers as you would wish!!!
In my life I have already had the opportunity to take part in several training courses on customer acquisition, dealing with customers, how to reflect on yourself and what are the most important topics in a conversation.”

“What I was able to experience here has surpassed everything that came before.
“>Mr. Kober engages with the people, activates them to participate and uses highly interesting training methods to make sure that everyone has understood everything.

“Mr. Kober, please activate more and more people!

“Stephan Kober has internalized sales and his trainings are an asset to anyone who is in contact with people.”

“If you get two participants to sit in the car for 500km as early as 06:30 in the morning, just so they don’t miss any (online!) seminar units, you’ve probably said it all. Top content mix, excellent practical relevance.”

“Our sales staff now enter price negotiations more calmly and come out of them more successfully. Stephan Kober worked with us to develop a customized negotiation training course for our sales team.”

“The training modules include video tutorials as well as face-to-face and online workshops. This makes it possible to train our sales teams very compactly and in a short space of time. Mr. Kober succeeded perfectly with the content and didactic concept. The participants rate the practical implementation of the training courses as well coordinated and practical, extremely professional and entertaining. The success of the first training wave in Europe encourages us to roll out this program globally.”

“It was clear from the outset that Stephan Kober is not only an expert in his field, but also an entertainer. With his unique mix of specialist knowledge and humorous training, he managed to get our sales staff excited about new sales channels – and to inspire them.”

“He knew how to spice up the training sessions with humor and make us all laugh – which is not always easy in the world of mechanical engineering!

His ability to adapt the training to the needs of our team is particularly impressive. He responded to individual questions and challenges and made sure that each participant felt personally supported. His interactive and dynamic approach ensured that even the toughest sales bunnies learned new tricks and left with a smile on their face.

His competence, his humor and his ability to activate a team make him an absolute top sales trainer. If you are looking for a trainer who not only imparts knowledge but also wins hearts, then Kober is the right person for you!”

  • Dipl.-Kffr. Wibke Schulte
    Head of Marketing & Sales
    Strategic Corporate Development

“Kober has definitely activated us and knows exactly what is important in B2B sales.”

“From the very first moment, it was clear to all participants that this would be no ordinary training course. On the one hand scientifically sound, on the other hand with a high entertainment factor, Stephan’s coaching activated our entire sales team to explore new sales channels and win customers for us.”
  • Holger Busch
    Chief Executive Officer
  • Pressure

“Stephan Kober brings everything the customer expects from an excellent sales trainer: his own sales experience from practice, crystal-clear analysis, convincing didactics and stirring rhetoric: highly recommended!”

  • Christian Roß
    Sales Manager

  • Mechanical & plant engineering

“Take clear announcements, fiery sales impulses, a wacky delivery style and a breeze of madness. Kober is a joy to listen to and makes a tremendous difference.”

  • Tim Renk
    Director Sales

  • Mechanical & plant engineering

“We had a successful sales training with the entire sales force. There are helpful tips for everyone to customize sales.”

“Most importantly, getting out of your usual comfort zone and trying new things, right on the customer’s site.” I can say that it costs a lot of effort – but the success speaks for itself! I can absolutely recommend Stephan Kober’s training!”

“Stephan Kober’s book is indeed a liberating blow in this respect: it shows that distribution can also be done differently. Namely sympathetic, human, pleasant and honest. A really good book that I wish many readers from the sales environment!”

“In negotiations, as long as you are in contact with the customer, the customer wants something from you!”

  • Stephan Kober

“One of the best training sessions I’ve ever taken part in.”

“Anyone who manages to keep the tension high for the entire duration of the training – and that at an online event – can justifiably claim that they know their trade. Stephan is an excellent trainer and has taken me personally to the next level in terms of digital sales techniques.”
  • Holger Wecke
    Product Manager

“I successfully completed a sales training course with Mr. Kober. Very practical and hands-on. No “Chaka, we can do this” mentality, but absolutely focused on the individual and their skills and the task of sales.”

“Plus the right dose of humor and a great understanding of the challenges in sales, also through my own experience. I can wholeheartedly recommend this training and only urge every salesperson to contact Stephan!”

  • Jürgen Küspert
    Managing Director

  • Construction machinery / industrial machinery

“His talk is a guaranteed key experience for discovering new sales channels!”

  • Matthias Lux
    Sales Director
  • Mechanical & plant engineering

“Super guy, great topics & mindset just highly recommended and always happy to come back.”

  • Axel Strohbach
    Head of Sales

  • Vehicle construction

“Highly recommended trainer, honest, knowledgeable and goes where it hurts.”

“Anyone who thinks you can convince customers via emailed, lengthy PDF quotes also thinks Capri Sun must have something to do with renewable energy!”

  • Stephan Kober
  • Fabian Oeckenpöhler
    Fabian Oeckenpöhler

“A really exciting and activating training program. Anyone who is prepared to try out new sales methods is in the best hands here.”

“A successful mix of in-depth knowledge, exemplary and motivating practice and lots of new tools. For my part, I took away a lot and am enthusiastically putting what I learned into practice. And, what can I say, it works. Spoiler alert: You leave every coaching session with a smile on your face.”

“Knowing what you give 100% effort to in sales makes all the difference. Fire and flame for sales!”

  • Stephan Kober
  • Felix Rieboldt
    Sales engineer

“Stephan Kober’s sales training is absolutely recommendable. I had two multi-day trainings (I think 2 x 6 days), which were very entertaining and motivated me a lot for the daily sales routine.”

“Even for the unloved cold calling, he gave us tools. He always used examples from his own sales experience in relation to our current burning issues. It was especially important to him that there is not THE ONE salesperson, but that different personality profiles can have great success. He has regularly backed this up with neuroscience research findings and has been responsive to each individual participant. In terms of personality, I could hardly be more different from him and yet I was always fully involved and felt understood. The most important thing of all: through his training, I am constantly paying attention in everyday life to what is important to the customer and why it is important (or to my own wife, or to other interlocutors, or at all). Sounds banal, but is far too often forgotten. If you have the chance, you should go for it.”
  • Philipp Bertz

“Great seminar with lots of input which is packaged in an entertaining and informative way – thumbs up!”

  • Kai Ziegler
    Authorized signatory

“Super training, ideal combination of theory and practice. Will definitely not be the last training.”

  • Sebastian Reucker
    Brand management

“Great training experience that I still benefit from today. You take away many practical tricks and tips that help you in a variety of situations. Absolutely recommended.”

“Top structured sales training that covers all facets optimally. In any case, you get good, additional tools for sales. Absolutely recommended.”

“If you can’t quantify and present the benefits of your service live in the customer meeting, you shouldn’t be surprised to end up being reduced to price again”

  • Stephan Kober

  • Sarawut Künzl
    Business Development Manager

“Great sales training by an honest sales person and sales trainer. I had a lot of fun and learned some great tools for my sales-related activities. Thank you, Stephan!”

“Sales come from converting!”

  • Stephan Kober

“Kober activates – the slogan is also program in his lectures. The content has been very useful to me.”

  • Birgit Ladwig
    Head of Analytical, Bio- and Laboratory Technology

  • German Industry Association for Optics, Photonics, Analytical and Medical Technology

“Our members were thrilled with the motivating and inspiring presentation and want to put the suggestions into action right away!”

“The online presentations were motivating and enriching for the RATTPACK sales team. Our team was “activated” to question existing processes and integrate new approaches from the presentations into everyday sales.”

“The strange metaphors help to ensure that the impulses – in contrast to many other lectures – are really remembered and implemented.”

“Stephan Kober has shown us how we can be successful through hybrid customer communication. The use of a skillful mix of face-to-face meetings, video meetings and videos for the customer can be successfully applied in the B2B sector.”

“Along the way, Stephan Kober was an excellent guide, challenged, motivated and activated us. He provided us with a large toolbox – from preparing and conducting meetings to closing contracts – which enriches both sales beginners and professionals.”

“He showed me how much joy distribution can bring.”

“The customer is not primarily interested in what the product or solution can do – but what it can do for him”

  • Stephan Kober

Awards

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