Privacy policy
Privacy policy
www.koberaktiviert.de
- General provisions on data processing
- Subject matter of this privacy policy
We at Kober Vertriebstraining GmbH appreciate your interest in our Internet presence and the services we offer on our website.
The protection of your personal data is a major and very important concern for us. We would therefore like to inform you in detail below about which data is collected when you visit our website and use our services there and how we process or use this data in the following. Furthermore, we will also inform you about the accompanying protective measures we have taken in technical and organisational terms.
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The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the applicable data protection regulations. By means of this data protection declaration, we would like to inform you about the type, scope and purpose of the personal data collected, used and processed by us and, if you are affected by the data processing, to clarify this.
Although we, as the controller responsible for the processing of personal data, have implemented numerous technical and organizational measures, Internet-based data transmission may in principle have security gaps, meaning that absolute protection cannot be guaranteed. Please bear this in mind when using our website.
- Definitions
This privacy policy uses terms that have been defined by the legislator in the General Data Protection Regulation (hereinafter also referred to as GDPR). You can access the GDPR at the following link:
http://eur-lex.europa.eu/legal-content/DE/TXT/PDF/?uri=CELEX:32016R0679from=DE
The aim of our privacy policy is to inform you in a simple and understandable way about the processing of your personal data on our website.
- Name and address of the controller
The controller within the meaning of data protection law is
Stephan Kober, Managing Director
Kober Vertriebstraining GmbH
Sanddornring 17
59597 Bad Westernkotten
Phone: + 49 (0)294 3594036
E-Mail: sk@koberaktiviert.de
- Deletion and blocking of personal data/storage period
Unless otherwise stipulated for the respective processing of personal data in Chapter B. of this Privacy Policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data of the data subject is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data of the data subject that must be retained for commercial or tax law reasons.
According to the legal requirements, storage is for six years in accordance with Section 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for ten years in accordance with Section 147 (1) AO (books, records, management reports, accounting vouchers, commercial and business letters, etc.).
- Rights of the data subject
5.1. Right to confirmation
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact us.
5.2. Right to information
Any person affected by the processing of personal data has the right to receive information free of charge at any time from the controller about the personal data stored about them and a copy of this information. Furthermore, the data subject is entitled to the following information:
– the purposes of processing
– the categories of personal data that are processed
– the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
– where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
– the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
– the existence of a right to lodge a complaint with a supervisory authority
– if the personal data is not collected from the data subject: All available information about the origin of the data
– the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact us.
5.3 Right to rectification
Any person affected by the processing of personal data has the right to demand the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right to request the completion of incomplete personal data by means of a supplementary declaration, taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact us.
5.4 Right to erasure
Any person affected by the processing of personal data shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay where one of the following grounds applies and insofar as the processing is not necessary:
– The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
– The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) GDPR, or point (a) of Article 9(2) GDPR, and where there is no other legal ground for the processing.
– The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
– The personal data was processed unlawfully.
– The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
– The personal data was collected in relation to information society services offered in accordance with Art. 8 para. 1 GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the Kober Vertriebstraining GmbH, he or she may, at any time, contact us. We will ensure that the request for erasure is complied with immediately.
If the personal data have been made public by Kober Vertriebstraining GmbH and our company, as the controller, is obliged pursuant to Art. 17 para. 1 GDPR to erase the personal data, Kober Vertriebstraining GmbH shall, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. We will take the necessary steps in individual cases.
5.5 Right to restriction of processing
Any person affected by the processing of personal data has the right to obtain from the controller restriction of processing where one of the following applies:
– The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
– The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
– The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
– The data subject has objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned cases applies, and a data subject wishes to request the restriction of the processing of personal data stored by Kober Vertriebstraining GmbH, he or she may, at any time, contact us. We will then arrange for the processing to be restricted.
5.6 Right to data portability
Any person affected by the processing of personal data has the right to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. The data subject also has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject can contact us at any time.
5.7 Right of objection
Any person affected by the processing of personal data has the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.
Kober Vertriebstraining GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
If the Kober Vertriebstraining GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the Kober Vertriebstraining GmbH to the processing for direct marketing purposes, the Kober Vertriebstraining GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by Kober Vertriebstraining GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may contact us directly. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.
5.8 Automated decisions in individual cases including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision
– is not necessary for entering into, or performance of, a contract between the data subject and a data controller, or
– is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or
– is based on the data subject’s explicit consent.
Is the decision
– is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or
– is based on the data subject’s explicit consent, Kober Vertriebstraining GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to assert rights relating to automated decisions, they can contact us at any time.
5.9 Right to withdraw consent under data protection law
Any person affected by the processing of personal data has the right to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise his or her right to withdraw consent, he or she may contact us at any time.
Any data subject can contact us directly at any time with any questions or suggestions regarding data protection.
5.10 Right to lodge a complaint with a data protection supervisory authority
Any person affected by the processing of personal data has the right to complain to a data protection supervisory authority about the processing of your personal data by us.
- Legal basis of the processing
Unless otherwise stated in the description of the respective data processing operation in the following Chapter B. of this Privacy Policy, the following provisions apply.
Art. 6 I lit. a GDPR serves Kober Vertriebstraining GmbH as the legal basis for processing operations for which consent must be obtained for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our services and products. If Kober Vertriebstraining GmbH is subject to a legal obligation which requires the processing of personal data, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. In this case, the processing is based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by Kober Vertriebstraining GmbH or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator (see Recital 47 Sentence 2 GDPR).
- Consideration of legitimate interests
Unless otherwise stipulated in the description of the respective data processing operation in Chapter B. of this Privacy Policy and the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest lies in the performance of our business activities and the associated economic interest.
- Data protection when using our contact details
If you use the contact details provided on our website (e.g. our e-mail address or fax number) to contact us, the personal data you provide will only be processed for the purpose for which you contacted us.
If the reason for your contacting us is your interest in our services or products or the fulfillment of an existing or future contract with us, the legal basis is Art. 6 para. 1 lit. b GDPR. In all other cases of contact, we have a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in data processing based on the communication initiated by you.
We store the data required for contract processing until the expiry of the statutory warranty and, if applicable, contractual guarantee periods. We retain the data required under commercial and tax law for the periods specified by law, generally ten years (see Section 257 HGB, Section 147 AO). The data processed to carry out pre-contractual measures will be deleted as soon as the measures have been carried out and it is clear that no contract has been concluded.
The personal data stored by us on the basis of a legitimate interest will be stored until the purpose of the contact has been achieved. You have the right to object, on grounds relating to your particular situation, at any time to data processing which is based on Article 6(1)(f) GDPR and which is not for direct marketing purposes. In the case of direct advertising, however, you can object to the processing at any time without giving reasons.
The recipients of the personal data processed in accordance with this provision are IT service providers (in particular hosters) with whom we have concluded a corresponding order processing agreement in accordance with Art. 28 GDPR.
- Data protection for applications and in the application process
We collect and process the personal data of applicants for the purpose of carrying out the application process and thus on the basis of a pre-contractual measure within the meaning of Art. 6 para. 1 lit. b GDPR or our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the recruitment of employees.
Processing may also be carried out electronically, e.g. if an applicant sends us the relevant application documents electronically, for example by email or via our contact form. If we conclude an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
Due to the digitized recording of the applications received, the recipients of the processed personal data are our IT service providers (in particular hosters), with whom we have concluded corresponding order processing agreements within the meaning of Art. 28 GDPR.
- Changes to this privacy policy
Kober Vertriebstraining GmbH reserves the right to amend these data protection provisions at any time with effect for the future. A current version is always available on the website. Please visit the website regularly and inform yourself about the applicable data protection provisions.
- Special provisions on data processing on our website
- Informational use and data collected
The scope and type of collection and use of your data differs depending on whether you visit our website only to retrieve information or to make use of services offered by us, e.g. to make a booking.
(1) If you only use the website for information purposes, e.g. if you do not make a booking via our website or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR):
- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- Amount of data transferred in each case
- Website from which the request comes
- Browser
- Operating system and its interface
- Language and version of the browser software.
(2) The data processed in accordance with paragraph 1 of this provision will be stored for the specified purposes for a maximum period of 30 days and then deleted.
- Use of cookies and similar technologies
In addition to the aforementioned data, cookies or similar technologies (e.g. pixel tags, web beacons) are stored on your computer when you use our website. In the following, these cookies and similar technologies are referred to as “cookies”. Cookies are small files that usually consist of letters and numbers. These files are placed on your computer, tablet, cell phone or similar device when you use the device to visit a website.
Cookies cannot execute programs or transfer viruses to your computer. They serve to make the website more user-friendly and effective overall. The cookies used on our website can be divided into two categories: technically necessary cookies (section 2.1), functional cookies (section 2.2) and cookies for marketing and analysis purposes (section 2.2). Below you have the option of determining whether or not you wish to allow the use of cookies for the purposes specified in each case. You can change your settings at any time. Please note that blocking certain types of cookies may impair the use of our website.
2.1 Technically required cookies
(1) Technically necessary cookies are used on this website. The use of technically necessary cookies serves to ensure the proper and secure operation of our website and its functionalities. These cookies are set, for example, to enable basic functions of the website, to save your data protection preferences, to provide secure authentication with which you can log into your user account, to meet the technical requirements of your end device and to enable forms to be filled out.
(2) The data processing by means of technically necessary cookies is carried out either on the basis of our legitimate interest in the functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. Or the use is based on Art. 6 para. 1 lit. c in order to obtain and manage the legally required consents for the use of cookies, as is the case when cookies are set by users.
The user data collected by technically necessary cookies is not used to create user profiles.
(3) The technically required cookies are deleted when the browser is closed.
(4) If you do not wish these cookies to be stored, please deactivate the acceptance of these cookies in your Internet browser. However, this may limit the functionality of our website. You can also delete permanently stored cookies at any time via your browser.
(5) Recipients of the data processed in accordance with the above paragraphs are IT service providers (in particular hosters) with whom we have concluded corresponding order processing agreements in accordance with Art. 28 GDPR.
2.1.1 Compliance
On our website, we use the cookie consent technology of Complianz BV, CoC 717814475, Kalmarweg 14-5, 9723 JG, Groningen (NL) (hereinafter “Complianz”) to obtain your consent to the storage of certain cookies on your end device and to document this in accordance with data protection regulations. You can also use this to revoke your consent with effect for the future.
Complianz uses a cookie in order to be able to assign the consent(s) given to you as well as their revocation. The data collected by User Complianz is processed on our behalf and on the basis of an order processing contract. Complianz is used to obtain and manage the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR. Further information can be found on the Complianz website: https://complianz.io/.
2.2 Functional cookies
(1) Functional cookies are used on this website. These enable us to provide you with certain information (such as map sections for directions to the airport or videos about our services), whereby we use third-party services for this purpose.
(2) Data processing by means of functional cookies is carried out exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a DSGVO. In the cookie settings of our website, you have the option to give your consent to the use of functional cookies individually or in general and to revoke this consent at any time for the future. If you do not want the use of certain cookies or cookies in general, you can also prevent them from being stored on your end device by making the appropriate settings on your end device and/or Internet browser. You can select “do not accept cookies” in your Internet browser settings. The procedures for managing and deleting cookies in the settings of your Internet browser can be found in the help function provided for this purpose in your Internet browser. You can also deactivate all cookies using free Internet browser add-ons.
(3) You can delete stored cookies at any time in the system settings of your end device and/or Internet browser. You can also activate the “do-not-track function” on your device. If this function is activated, your device informs the respective service that you no longer wish to be tracked by it.
(4) Recipients of the data processed in accordance with the above paragraphs are IT service providers (in particular hosters) and the respective service provider with whom we have concluded corresponding order processing agreements in accordance with Art. 28 GDPR.
(5) Please note that the functionality and range of functions of our website may be limited depending on your cookie settings. Information on the services we use that employ functional cookies and other options for deactivating them can be found in the following notes.
2.2.1 Integration of Vimeo videos
We have integrated Vimeo components on our website that can be played directly from our website. These are integrated in such a way that no data about you as a user is transferred to Vimeo and third parties if you do not load the videos for playback. Only when you have given your consent and load the videos for playback will the following data be transmitted. We have no influence on this data transfer.
The use takes place only with your consent within the meaning of Art. 6 para. 1 lit. a DSGVO. Vimeo is operated by Vimeo, LLC, headquartered at 555 West 18th Street, New York, New York 10011.
We use plugins from the provider Vimeo on some of our websites. When you access the web pages of our website that have such a plugin — for example, the individual agency profiles — a connection to the Vimeo servers is established and the plugin is displayed. This tells the Vimeo server which of our web pages you have visited. If you are logged in to Vimeo as a member, Vimeo assigns this information to your personal user account. When you use the plugin, e.g. by clicking the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.
We have explained the storage period as well as your control and setting options for cookies in the cookie declaration.
Vimeo also calls up the Google Analytics tracker via an iFrame in which the video is called up. This is Vimeo’s own tracking, to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for some Internet browsers. Users can also prevent the collection of data generated by Google Analytics and related to their use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in at https://tools.google.com/dlpage/gaoptout?hl=de.
The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options to protect your privacy can be found in Vimeo’s data protection information: https://vimeo.com/privacy
2.2.3 Libsyn Player (podcast)
We use the libsyn service on our website, a tool for music and podcasts. The provider of the service is the US company Liberated Syndication Inc, Pittsburgh, Pennsylvania, USA. The legal basis for the processing of your personal data is your consent in accordance with Art. 6 para. 1 lit. a GDPR. However, since libsyn also processes personal data in the USA, among other places, we would like to point out that the data processing may not comply with a level of data protection in accordance with the GDPR.
libsyn uses standard contractual clauses approved by the EU Commission in accordance with Art. 46 GDPR as the basis for data processing with recipients based in the USA, i.e. so-called third countries, or for data transfer there. These clauses oblige libsyn to comply with the EU level of data protection when processing personal data outside the EU. These clauses are based on an implementing decision of the EU Commission, which you can find here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find out more about the data processed through the use of libsyn in their privacy policy at https://libsyn.com/tos-policies/privacy-policy/
2.3 Cookies for marketing purposes and to analyze reach and performance
(1) Cookies for marketing purposes (also known as “marketing cookies”) are used to enable us to provide you with interest-based content and commercial advertising regarding our offers and to obtain more accurate reports on campaign performance. Some of these cookies are set by third-party providers, i.e. marketing and social media partners selected by us. As a result, they receive information about your use of our website and may combine this information with other data that they may have received from you elsewhere.
Cookies for analyzing reach and performance (also known as “analysis cookies”) are intended to enable an evaluation of the use of our website. Some of these cookies are set by third-party providers. By using such cookies, we can, for example, count the visits to our website and understand from which other websites a redirection to our website took place. For example, we can find out which parts of our website are accessed particularly frequently and how you navigate our website. This enables us to determine the overall performance of our website and to improve it and optimize content.
(2) Data processing by means of marketing and analysis cookies is carried out exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a DSGVO. In the cookie settings of our website, you have the option to give your consent to the use of functional cookies individually or in general and to revoke this consent at any time for the future. If you do not wish the use of certain cookies or cookies in general, you can also prevent them from being stored on your end device by making the appropriate settings on your end device and/or Internet browser. You can select “do not accept cookies” in your Internet browser settings. The procedure for managing and deleting cookies in the settings of your Internet browser can be found in the help function provided for this purpose in your Internet browser. You can also deactivate all cookies using free Internet browser add-ons.
(3) You can delete stored cookies at any time in the system settings of your end device and/or Internet browser. You can also activate the “do-not-track function” on your device. If this function is activated, your device informs the respective service that you no longer wish to be tracked by it.
(4) In addition to the operators of the respective services, the recipients of the data processed in accordance with the above paragraphs are our IT service providers (in particular hosters) and the respective service providers with whom we have concluded corresponding order processing agreements in accordance with Art. 28 GDPR.
(5) Please note that the functionality and range of functions of our website may be limited depending on your cookie settings. Information on the services we use that employ functional cookies and other options for deactivating them can be found in the following notes.
2.3.1
On our website, we use the web analysis service Google Analytics 4, which is operated for citizens within the EU by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
We integrate Google Analytics 4 via the Google Tag Manager. If you have not consented to the use of the analysis tools, your data will not be collected by Google Analytics 4.
Google Analytics 4 uses JavaScript and pixels to read information on your end device, as well as cookies to store information on your end device. This is used to analyze your usage behavior and improve our website. The access data is summarized by Google on our behalf into pseudonymous user profiles and transferred to a Google server in the USA. We will process the information obtained in order to evaluate your use of the website and to compile reports on website activity.
As part of the evaluation, Google Analytics 4 also uses artificial intelligence such as machine learning for the automated analysis and enrichment of data. For example, Google Analytics 4 models conversions if there is not enough data available to optimize the analysis and reports. Information on this can be found in the corresponding Google documentation. Data analysis is automated with the help of artificial intelligence or based on specific, individually defined criteria. You can find more information on this in the associated Google documentation.
The data collected as part of the usage analysis of Google Analytics 4 is enriched with data from the Google Search Console and linked to the data from Google Ads, in particular to measure the success of our advertising campaigns (so-called conversions).
Processed data:
The following data can be processed by Google Analytics 4:
- IP address;
- User ID and device ID;
- Referrer URL (previously visited page);
- Pages accessed (date, time, URL, title, duration of visit);
- downloaded files;
- clicked links to other websites;
- Achievement of specific goals (conversions);
- technical information (operating system; browser type, version and language; device type, brand, model and resolution);
- approximate location (country, region and, if applicable, city, based on anonymized IP address).
Data protection settings:
We have made the following data protection settings for Google Analytics 4:
- Anonymization of the IP address;
- deactivated advertising function;
- deactivated personalized advertising;
- deactivated remarketing;
- Retention period of 2 months (and no resetting of the retention period for new activity);
- deactivated cross-device and cross-page tracking (Google Signals);
- deactivated data sharing (especially Google products and services, benchmarking, technical support, account specialist).
Cookies used: Google Analytics 4 sets the following cookies for the specified purpose with the respective storage duration:
- “_ga” (400 days) and “_gid” (24 hours): Recognition and differentiation of visitors by means of a user ID;
- “_ga_0VDMXS9QWE” (400 days): Retention of the information of the current session.
We have concluded a data processing agreement with Google Ireland Limited for the use of Google Analytics 4. In the event that personal data is transferred from Google Ireland Limited to the USA, Google Ireland Limited and Google LLC have concluded standard contractual clauses (Implementing Decision (EU) 2021/914, Module 3) in accordance with Art. 46 para. 2 lit. c GDPR. In addition, we also obtain your express consent for the transfer of your data to third countries in accordance with Art. 49 para. 1 lit. a GDPR.
Further information on Google Analytics 4 can be found in Google’s privacy policy and in the Google Analytics privacy policy. Further information on the cookies used by Google Analytics 4 can also be found in Google’s documentation.
2.3.2 Google Tag Manager
On our website, we use the Google Tag Manager of the company Google Inc. The provider within the EU is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). The legal basis for the processing of your personal data through the use of Google Tag Manager is your consent in accordance with Art. 6 para. 1 lit. a DSGVO. Furthermore, there is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR to use Google Tag Manager Tracking to optimize our online service and our marketing measures. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.
Using the Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.
Google Tag Manager is an organizational tool with which website tags can be integrated and managed centrally via a user interface. Tags are small sections of code that record your activities on our website, for example. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google Ads or Google Analytics, but tags from other companies such as Meta (Facebook) or Microsoft can also be integrated and managed via the Manager. Such tags can, for example, collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.
In order to make our website effective for Internet users who are interested in our offers, we use various tracking tools such as Google Analytics 4. In order for the tracking to work, corresponding JavaScript codes must be integrated into our website. Using the Google Tag Manager, we can integrate the necessary scripts of the respective tracking tool relatively easily and manage them centrally. The Tag Manager, on the other hand, is merely a domain that does not set any cookies or store any data. It is merely an administration tool for the implemented tags. With regard to the integrated tags of the various web analysis tools, such as Google Analytics 4, various data about your web behavior is usually collected, stored and processed using cookies, depending on the analysis tool. You can find more information about the associated processing of your personal data in the respective analysis tool, which is listed in this privacy policy.
In the account settings of the Tag Manager, we have given Google permission to receive anonymized data from us. However, this only concerns the use and utilization of our Tag Manager and not the personal data of visitors to our website. We therefore agree to the anonymous transfer of our website data. We do not know exactly which summarized and anonymous data is forwarded. However, Google deletes all information that could identify our website. Google combines this data with other anonymous website data and creates corresponding results as part of benchmarking measures in order to be able to compare itself with other websites.
When Google stores data, this data is stored on Google’s own servers, whereby a large proportion of the servers are located outside the EU, in particular in the USA.
You can find out exactly where the Google servers are located at https://www.google.com/about/datacenters/locations/?hl=de.
You can find out how long the individual tracking tools store your data in the data protection provisions for the individual tools.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses as the basis for data processing for recipients based in third countries or for data transfer there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
You can find the decision and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at:
https://business.safety.google/intl/de/adsprocessorterms/
Further information about the Google Tag Manager can be found at: https://support.google.com/tagmanager/?hl=de#topic=3441530.
You can find out what data Google collects and what this data is used for at https://policies.google.com/privacy?hl=de.
2.3.3 Google Ads
We use the Google Ads tool to advertise our offers. The legal basis for the processing of your personal data through the use of Google Ads conversion tracking is your consent pursuant to Art. 6 (1) lit. a DSGVO. Furthermore, there is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR to use Google Ads Conversion Tracking in order to optimize our online service and our marketing measures. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland.
Using Google Ads conversion tracking, we want to gain a precise overview of the cost-benefit factor of our advertising campaigns. With the Google Ads conversion tracking tool, we record what happens after a user clicks on our Google Ads ad, e.g. whether products are purchased. We can also see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We can use this data to measure the success of individual advertising measures and optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer to your needs.
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain visitor actions. When you click on one of our Google Ads ads, the “conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device.
As soon as you complete an action on our website, Google recognizes the cookie and saves the action you have performed as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, Google and we will recognize that you came to our website via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. For ads that Google displays in different places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We only receive a report with statistical evaluations from Google. For example, we find out the total number of users who have clicked on our ad and we can see which advertising measures were well received.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses as the basis for data processing for recipients based in third countries or for data transfer there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Based on the information provided by Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name “Conversion” and “_gac” (which is used in connection with Google Analytics) have an expiration date of 3 months.
You have the option of preventing Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time.
If you do not want any cookies to be used, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Please note, however, that deactivating these cookies does not prevent advertisements, but only personalized advertising.
You can find the Google Ads data processing conditions at https://business.safety.google/intl/de/adsprocessorterms/.
You can find more information about data protection at Google in Google’s general privacy policy: https://policies.google.com/privacy?hl=de.
2.3.4 Google Ads Remarketing
In addition to Google Ads, we use the functions of Google Ads Remarketing on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO. Consent can be revoked at any time.
With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
2.3.5 Google Conversion Tracking
In addition to Google Ads, we use Google Conversion Tracking on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO. Consent can be revoked at any time.
With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and what actions they have taken.
We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
You can find more information about Google Conversion Tracking in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
- Use of offers on our website
However, if you wish to make use of the services offered on our website, such as fee-based bookings in our online store, it is necessary for you to provide further personal data. Details on this can be found in the following regulations.
3.1 Contact forms
(1) When voluntarily using our contact forms, you will be asked to provide your first name, surname, e-mail address, telephone number (if applicable) and the reason for your inquiry/contact (message). The only mandatory information for your request is your e-mail address. The information is collected and stored exclusively for the purpose of responding to your inquiry.
(2) The legal basis for the processing of your personal data is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in responding to your inquiry about our services or offers and the proof of possible misuse of the e-mail address used for this purpose.
(3) We store the information you provide via the contact form until the purpose of your request has been fulfilled. We store the personal data stored in accordance with paragraph 1 for a maximum of one month after receipt of the confirmation.
(4) Recipients of the data processed in accordance with this provision are IT service providers (in particular hosters) with whom we have concluded corresponding order processing agreements in accordance with Art. 28 GDPR.
3.2 Newsletter
(1) With your consent and by providing your e-mail address, you can subscribe to our newsletter, with which we inform you about our current interesting offers. The advertised goods or services are named in the declaration of consent. The only mandatory information for sending the newsletter is your e-mail address.
(2) We use the so-called double opt-in procedure to subscribe to our newsletter. This means that after you have registered, we will send you an e-mail to the e-mail address you have provided in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store the IP addresses you use and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data. Once you have confirmed your subscription to the newsletter, we will store the information you have provided in accordance with paragraph 2 for the purpose of sending you the newsletter and providing evidence of any possible misuse of your email address in accordance with paragraph 2. 2.
(3) The legal basis for the processing of your personal data is the consent expressly granted by you in accordance with Art. 6 para. 1 lit. a GDPR and, with regard to the data processed in accordance with para. 2, our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in providing evidence of possible misuse of the e-mail address used for this purpose.
(4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every e-mail newsletter or by sending an e-mail to newsletter@dortmund-airport.de or by sending a message to the contact details given in the imprint.
(5) Your e-mail address will only be stored for the duration of the desired subscription to the newsletter. The other data stored in accordance with paragraph 1 will be deleted by us after a maximum of one month after you unsubscribe.
(6) Recipients of the data processed in accordance with this provision are IT service providers (in particular hosters) with whom we have concluded corresponding order processing agreements in accordance with Art. 28 GDPR.
- Social plugins
No “social plugins” are used on our website.
- Security measures
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the data protection regulations are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. The security measures include, in particular, the encrypted transmission of data between your browser and our server.
Status: August 30, 2023


