
Increase your
Salespower
through activating lectures
Stephan Kober
Sales Keynote Speaker | Book Author | Trainer
An activated audience: for sure.




About me
- Master of Business Administration (University of Surrey)
- Research topic of my currently running part-time doctorate: "Digital customer communication in B2B sales organizations".
- Two decades of B2B sales experience, from field salesperson to executive with nine-figure revenue responsibility
- Multiple awards as a speaker and trainer (Top Speaker Award | Silver Winner European Award for Training, Consulting and Coaching 2015/2016)
- Lecture and training language: German and English
- Book author at Springer Gabler publishing house
- Read enough of my strengths? You can find my weaknesses here
Your benefit
- An activated audience - the will to implement the findings is ignited
- The excellent feedback from your audience
- Security of working with a multi-award winning and experienced speaker
- Your event continues to gain reputation
- Your reputation as an organizer increases through professional speakers
- Higher reputation = large and prestigious group of participants
- The implementation of the impulses results in better sales results
My presentations: Impulse speeches sales & distribution
Fire and flame for hybrid distribution
- How to develop goals in sales, what people in your team are burning for
- How to transfer the passion, self-motivation and mental strength of firefighters to your sales team
- How to transfer this into your sales practice with the STAKKATO model for more sales, revenue and happier sellers
- How to question encrusted structures and motivate sales staff to break new ground - for example, when it comes to "hybrid selling".
- Lecture language: German or English
The video of the lecture
The paradigm shift in business customer communication: keeping the "connection" to the customer - digital and analogue
- Why and how digital breakthroughs in B2B sales achieve five times higher revenue growth rates
- How a digitization strategy helps you in sales and distribution
- Which tools bring tangible benefits to you and your customers, increase efficiencies and improve results
- How to effectively digitally dovetail sales and marketing in the context of digitization
- Which virtual technologies and trends effectively improve communication between employees and bosses
- Lecture language: German or English
The video of the lecture
Plain text in sales
- How to win customers with disarming honesty
- Maximum credibility: the medal principle as a booster
- The limits of truth: what is too much of a good thing
- How to correctly assess the "truth compatibility" of your counterpart
- How to establish honest trust with your clientele using the "TRUE principle
- Why and how "Klartexter" win more customers now and in the future
- Lecture language: German or English
The video of the lecture


Reasons why people book me

"Our members were thrilled with the motivating and inspiring presentation and want to put the suggestions into action right away!"

"Take clear announcements, fiery sales impulses, a wacky delivery style and a breeze of madness. Kober is a joy to listen to and makes a tremendous difference."

"Kober activates - the slogan is also program in his lectures. The content has been very useful to me."

"Attendees at our annual meeting asked me where we located this top-notch speaker!"

"In this respect, Stephan Kober's book is indeed a liberating blow: it shows that sales can also be done differently. sympathetic, human, pleasant and honest.
A really good book that I wish many readers from the sales environment!"

"His talk is a guaranteed key experience for discovering new sales channels!"

"Stephan Kober is my ambassador of fascination for sales."

"Kober's presentations are bringing about a mind shift, a paradigm shift in sales and throughout the company."

"Kober's exceptional presentations captivate and ignite enthusiasm."

"He manages to captivate the audience from the first second."

"Finally, a lecture that not only inspires, but actually activates proverbially. Thank you!"

"Gripping and rousing, as a speaker he shows practical ways to become the sales No. 1 in the market in his presentations."
Keynote formats
The classic impulse lecture: Live and “on site”. Duration: 45-90 minutes
A short impulse via common video conferencing software. Duration: 15-20 minutes
The keynote speech will be integrated into the event via video link.
A live impulse lecture is streamed online – the term currently establishing itself for this is the “hybrid event”. Duration as for the classic.
For all online variants, we use a specially equipped film or video studio, depending on the event format and the size of the group of participants.
Everything at a glance: My "Speaker's Portfolio
Speaker's portfolio
Speaker folder as online catalog
Send speaker's portfolio free of charge
Book trailer "Fire and flame"
Kober in action
Book trailer "Plaintext in sales"

Fire and flame for sales - the book
Transfer the passion of firefighters in action to your sales!
In this book you will read decisive impulses to develop highest attraction for the most interesting customers and top sellers in your industry.
You will learn how to use the STAKKATO model …
- ... significantly contribute to securing the future of your company through more success in sales.
- ... remain one step ahead of the competition and thus increase your company value.
- ... make your life as a boss and that of your employees even more fulfilling.
- ... plain and simple: Sell more with joy.
For maximum implementation of the impulses from the lecture: The Kober aktiwirkt conversion turbo (KaU)

With the “Kober aktiwirkt conversion turbo”, you can achieve an even higher degree of effectiveness for your event.
The impulses from the lecture are implemented more efficiently and quickly through interactive communication, even after the event.
This has a positive impact on the effectiveness and reputation of your event.
In the end, the goal is to further strengthen the joy of selling through an activating presentation for salespeople and their leadership. A good speaker succeeds in making the audience trust what he or she “gets across.” Because motivation comes from within – among other things, by asking yourself the right questions. This is what my lectures and also the “implementation turbo” stimulate.
- Additional didactic elements within the keynote ensure even higher transfer of the contents into practice.
- 1 week after keynote: Conference attendees will receive a reminder via customized email newsletter regarding key learnings.
- 2 weeks after the keynote: Conduct an interactive online video conference with participants. I am available to answer questions regarding implementation in practice.
- 4 weeks after the keynote: mailing of a questionnaire. Participant with best memory will be honored.
Simply indicate “KaU” when requesting the lecture.
"Sales is the critical area of any business. It's where the customer decides whether your company is ailing, mediocre or authoritative."
About Stephan Kober
As a multiple award-winning keynote speaker, author and trainer, I advocate for greater efficiency and more joy in sales. My clients are congress organizers, medium-sized companies, world market leaders as well as TecDAX companies.
I write books, give lectures, train employees as well as managers in sales and am a silver award winner of the European Award for Training, Consulting and Coaching 2015/2016 (BDVT).
As a business graduate (VWA), I obtained the title “Master of Business Administration” at the University of Surrey.
In two decades, I have experienced all the ups and downs of positions from sales representative to manager with responsibility for nine-figure sales. All of this now culminates in scientifically sound and at the same time field-tested ways to activate “sales power” and win customers honestly.
In my spare time, I am active in the volunteer fire department in the position of “attack squad leader”. My listeners and readers feel that: What I extinguish voluntarily, I ignite on stage and in sales: Fire!
My definition: "What is a Keynote Speaker?"
If ...
- ... before the keynote, curiosity and interest were already aroused among the participants in the invitation by means of an extraordinary, individual video on the presentation topic ...
- ... the speaker succeeds in triggering something in the audience and is regarded as an expert ...
- ... the audience gets into "thinking ahead" during the keynote, but also laughs hard in between ...
- ... a desire has arisen to train, to tackle something big with motivation and to push forward ...
- ... after the presentation, the participants can hardly wait to implement the first step from the keynote and firmly believe that it will bring them further ...
- ... the topic of motivation is not treated with a standard motivational lecture, but is illustrated in a gripping and rousing way with strong metaphors, for example from the world of the fire department ...
- ... the entire speech is devoid of business, marketing and management communication phrases ...
- ... the lecture ignites motivation to implement new findings in sales practice ...
- ... the keynote speaker responds to your questions and needs as an organizer individually...
- ... the speaker does not just rely on putting on a big production, but there is a balance between entertainment and meaningful trends and lecture content ...
- ... you are reminded and activated again by the keynote speaker four weeks after the event with the most important impulses and information that it is worthwhile to implement the new insights to achieve your goals ...
- ... you recognize the glow in your audience's eyes and the listeners are glued to the speaker's lips from the first to the last second during the presentation ...
- ... the speaker can come up with numerous, verifiable references that you can contact directly after your inquiry ...
- ... "Leadership" in sales is not just cited as a platitude, but is illustrated with concrete, entertaining practical examples of how good leadership can enable employees to lead more fulfilling (working) lives ...
then ...
- ... the presentation and event will inspire your audience; employees and management team including entrepreneurs/owners/stakeholders.
- ... participants will experience a significant benefit in their everyday business life from having taken part in the event.
- ... managers will implement new and important impulses in their practice, for a better working atmosphere, more joy in the job and of course positively amazed customers.
- ... salespeople will make more effective sales calls, thereby honestly persuading customers to buy and ultimately sell more products and services.
- ... the audience will understand it as training and will be motivated to further develop their skills to achieve goals.
- ... innovations will also find their way into the way your sales force addresses and convinces customers - also taking into account digitalization in sales.
- ... you will further enhance your reputation as the person responsible for the event - thus increasing trust in you.
- ... the search is over and you have chosen the right speaker.
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Who am I right for?
Klartext helps in collaboration – whether as an author, speaker or trainer. Those I inspire with my books, lectures and trainings tend to be on the left. You will find the ones that I bring into “thinking ahead” by provocative statements on the right side of the page.
- Mastermind
- Provocateurs
- Enforcer
- Maker
- Risk-taking
- Holdout
- Against the current runner
- Fun savvy
- Non conformists
- Visionaries
- Full-time worriers
- Cautious
- Cynic
- Full-time skeptic
- Spoiled
- Pedants
- People who are already 80 at 40