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Online seminar

Digitization in sales

"Digital communications expert in B2B sales"

Increases sales & revenue | Saves time | Increases efficiency
Seminar 100% online, live and interactive

For whom:

Everyone who is in contact with customers in B2B sales & B2B marketing

Online Seminar Objectives:

  • You are proficient in professional communication via digital channels
  • You learn to present online in a winning way

Your added value

Digital pioneers in B2B sales achieve five times higher revenue growth rates and are 25% more productive than average companies*.

From the author of the books:

Umsatz kommt von Umsetzen

Sales digitization

Everything important about the seminar at a glance


  • Participation in the interactive digital sales seminar
  • Member of the seminar chat group for three months after the seminar for networking and exchange of experiences
  • Online participant documents
  • Certificate (after online final exam)
  • Reference book: “Digitalization in B2B Sales” from Springer Gabler Verlag. Author: Stephan Kober

Duration & Content & Funding Opportunities

  • Either two full or four half training days: to the schedule overview
  • You know and master all relevant digital tools that are necessary and effective for a professional and efficient buying process with B2B customers
  • You learn the “sales of the art” digital sales, which means: to present online so that prospects become customers
  • With an excellent, hybrid sales process, you massively increase your chances of setting yourself apart from the competition

For whom?

For what? The added value of the seminar

In this video, I show why it is obligatory for management and salespeople in the B2B environment to give the topic of digitalisation in sales the highest priority:

Things to know about the seminar

Things to know about the coach

In diesem Buch entschlüssele ich den “Glückscode” von Feuerwehrleuten. Mit diesem zeige ich Ihnen, wie Sie Ich zeige Ihnen damit, wie Sie

Digitalisation of sales

Contents of the digital sales seminar

Module 1: The virtual overview

  • … you know all the digital communication tools relevant for B2B sales.
  • … you have a clear basis for decision-making and all relevant information on which sales tools are relevant and effective for use in your company’s practice in order to quickly and pragmatically tackle the challenges of digitalisation in sales.

Module 2: Implementation, video and social media

  • … you can create a pragmatic roadmap on how to consistently implement new methods within the company for more success in sales & distribution.
  • … you will master the necessary basics to conduct video conferences with customers in a professional manner. Zoom” and “Teams” are used as a basis, but you can use the procedure for any video conferencing system.

Module 3: Videos for Customers, Organisation, Collaboration Marketing and Sales

  • … you can produce short, fast and high-quality videos for your customers.
  • … get more results from the cooperation between sales and marketing.

Module 4: Use of inbound marketing systems

  • … you will generate more relevant customer enquiries/leads online.

Module 5: Your virtual unique selling propositions

  • … further enhance your reputation within your clientele.
  • …you will receive your certificate after successfully passing the exam.

What participants say

Very well-founded knowledge is imparted, coupled with Westphalian humor and plain-speaking statements. An advanced training that was a lot of fun, brings a high benefit with it and offers an absolutely good price-performance ratio! Highly recommended!

Brigitte Musché, Vertriebsleiterin , INNOkart GmbH

"I can recommend Stephan Kober to everyone. He not only supports with digital tools, but always sees them in the concrete sales context."

Dr. Wojtek Dziechciejewski,

"Stephan Kober is my ambassador of fascination for sales."

"His trainings bring us forward in B2B sales!"

Stefan T.

All in all, a great added value and you get used to your flamethrower ego very quickly ;-). Thanks again, never had such an exciting training.

    Your digital sales training

    Eight reasons why this online seminar is worthwhile

    Every single module is 100 per cent designed to increase efficiency and effectiveness in B2B sales as well as the pleasure of working with the customer. Inflationary terms such as “customer journey”, “digital sales”, “digital transformation in sales”, “smart data”, “big data”, “lead generation” or “digitalisation in B2B sales and marketing” are clearly explained and their beneficial use in practice is presented. This is followed by practical ways to apply useful digital tools in such a way that customers are delighted and end up selling more products and services at higher prices. All methods do not stop at theoretical presentation, but each individual element is trained on real examples in practice. It combines classic sales training with the most important methods from the world of digital communication, also to massively increase the efficiency of (digital) sales processes and to positively change clearly defined success factors. This training will bring you a decisive step forward in the area of planning, coordination, implementation and optimisation of digital dialogue and virtual conversation with your customers.

    Studies show that the upper quartile of entrepreneurial virtual pioneers achieve a factor of five (!) higher turnover growth and at the same time 25 % higher productivity in sales. In the future, no company will be able to avoid the use of digital possibilities in sales communication. This online seminar offers you a massive head start on many others who believe that you can still take your time with this topic. 6 out of 10 decision-makers in B2B sales firmly believe that digitalisation will be decisive for sales success now and in the future, but at the same time about the same number still have no plan as to what the implementation in their own sales practice should look like in concrete terms. This phenomenon can also be found in management. This seminar, among others, solves exactly this problem. Introduce sales communication benchmarks in your industry and streamline your sales processes. The fact that not everything will be digital in the future, but that “classic human-to-human” conversations will also take place, is taken into account by training the intelligent combination of digital and analogue communication. This is independent of your function in sales. You will be able to find desired customers more quickly, know how to use CRM systems, such as the CRM system. Get Salesforce or Hubspot right.

    Gone are the days of frontal sound reinforcement. Ich habe Erfahrung aus mehr als 3.000 Trainings und Vorträgen. In the online sales training, the latest web-based technologies are also used to facilitate the transfer of knowledge into practice quickly and easily. You will noticeably increase your competences in B2B sales communication with the customer. The seminar is a digital communication training.

    If the participant cannot attend a maximum of two dates, we will make the recording of the missed training available to you for one week, subject to copyright and our General Terms and Conditions. The seminars can also be conducted as in-house training.

    The seminar fee enables us to manage completely without financially supporting partners. Every digital tool is therefore examined critically, advantages and disadvantages are presented independently and the best possible use is trained. We do not allow ourselves to be sponsored by any GmbH, AG or other corporations or partnerships or other projects.

    Two decades of experience in B2B sales, as a manager and “live on the front line”, have washed me clean. In this training I show which tools are superfluous and which are effective and successful to convince and amaze existing and potential customers in the rough world of B2B sales practice. Your time is very well invested here. In addition, you will receive the latest sales-relevant information on the state of the art of science on digital channels, as I am currently doing my doctorate in parallel on the topic of “Digital Customer Communication in B2B Sales”. Companies trust us because we not only “keep up” with digitalisation in sales, but actively explore new ways to amaze B2B customers via digital sales. This way you will find the right prospects – and they will become customers much more often. In addition, clear digital sales processes, which are also part of the training, help. The dovetailing of marketing and sales is also an important component in the training modules.

    Participants receive a certificate after successfully passing the exam, which is useful for career advancement. If the course participant finds that the seminar is not right for him or her, participation can be cancelled up to the 2nd seminar module. The seminar fee will then be refunded in full. Don’t worry: you can expect no “chakka” rhetoric.

    The voluntary membership in the chat group, which is active parallel to the online training, makes the exchange of experience in the application of the methods very valuable. You also expand your network with like-minded people in a heterogeneous group.

    Frequently asked questions

    Term Series 10 (Fully booked)

    Tuesday, 08.03.22, 08:15-11:45 | Thursday, 17.03.22, 13:15-16:45 | Wednesday, 06.04.22, 08:15 – 11:45 | 04.05.22, 08:15-11:45

    Appointment series 11

    Wednesday, 17.08.22, 08:30-12:00 | Monday, 29.08.22, 8:30-12:00 | Wednesday, 14.09.22, 08:30-12:00 | Thursday, 22.09.22, 13:15-16:45

    Further series of dates will follow and will be presented here in due course.

    Please enquire about individual company seminars at  

    The seminar is suitable for anyone who has direct customer contact in the B2B environment. It doesn’t matter whether you sell products or services. Whenever it comes to communicating with clients, the contents of these trainings will be relevant. The seminar is less suitable for internal clerks who have almost exclusively written contact with the customer.

    During the seminar period and up to three months after the start of the seminar, participants have the opportunity to exchange information quickly and informally with other training participants. The added value is enormous: you make new contacts and can exchange experiences on the application. This regularly leads to even better application possibilities in sales practice, with the result of impressing customers even more sustainably, communicating better than the competition and thus improving one’s results.

    Family issues, holidays, illness, important customer appointments – there are always reasons why one or the other appointment cannot be kept. For a maximum of two cancelled dates, we will provide the participant with the video summary of the training for one week, subject to copyright and our general terms and conditions. To obtain the certificate, the participant must be present at at least three events live in the online seminar.

    We accept, for example, the NRW Bildungsscheck (compensation of up to 50% of the investment possible) and other state funding programmes. To do so, please send us your request to with the subject “Digital training funding”.

    Please contact us and send us an email to with the subject “Special conditions group participation digital training”. Please let us know how many participants you would like to register.

    The GTCs located on the website apply. Cancellation is free of charge up to four weeks before the start of the seminar, as is rebooking with another participant. In case of cancellation less than four weeks before the seminar, the seminar fee will be charged. For further details, please refer to the GTC (

    In order to participate fully in the training sessions, we recommend at least the following equipment:

    – Current PC, notebook or Mac

    – Headset or headphones with microphone

    – Webcam with at least 1080 P resolution

    If you are not yet sure whether this seminar is right for you, we can arrange a short telephone appointment. Simply contact us at with the subject “appointment digital training”.

    If the course participant finds that the seminar is not right for him or her, participation can be cancelled after the first seminar module. The seminar fee will then be refunded in full.

    Request info package free of charge

      Register for the seminar

        About Stephan Kober

        As a multiple award-winning keynote speaker, author and trainer, I advocate for greater efficiency and more joy in sales. My clients are congress organizers, medium-sized companies, world market leaders as well as TecDAX companies.

        I write books, give lectures, train employees as well as managers in sales and am a silver award winner of the European Award for Training, Consulting and Coaching 2015/2016 (BDVT).
        As a business administrator (VWA), I earned a Master of Business Administration degree from the University of Surrey.

        In two decades, I have experienced all the ups and downs of positions from sales representative to manager with responsibility for nine-figure sales. All of this now culminates in scientifically sound and at the same time field-tested ways to activate “sales power” and win customers honestly.

        In my spare time, I am active in the volunteer fire department in the position of “attack squad leader”. My listeners and readers feel that: What I extinguish voluntarily, I ignite on stage and in sales: Fire!

        Join several hundred high-profile subscribers to my "Brandbrief for the sales department" to

        Fiery ideas for your sales every four weeks

        * Sources

        Studie 1: Gregg et. al, 2020, Leading with purpose: How marketing and sales leaders can shape the next normal

        Studie 2: Catlin et. al, 2016, How B2B digital leaders drive five times more revenue growth than their peers

        Studie 3: Angevine et. al, 2020, When B2B buyers want to go digital—and when they don’t